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Blogging can be time-consuming. If you really want to get the best out of your blog, you need to manage it, market it, and make sure you have engaging and varied content featured on it. Not many small business owners have time for that. However, that doesn’t mean you shouldn’t bother at all. A blog, maintained with simply a new post every week, will add value to your website. It will add fresh content, it will add fresh keywords and it will add vital links to strengthen your website in Google. Did you know that Google favours websites of 50 pages and more? Adding pages regularly to your blog will increase traffic to your website.
Why you need a social media manager
From familiar Facebook and Twitter, to egotistical Instagram and professionally dry LinkedIN, we all know that social media marketing has changed the face marketing today. In an astoundingly short space of time digital and social media are now essential to the marketing process. The majority of business owners recognise the value of having a strong social media marketing presence online, but often give the same three reason as to why they’re not putting as much time and money into it as they should be.
According to the Google algorythm, good quality, original content is king, and blogs are now an essential part of any social media marketing strategy. Creating and maintaining a well-managed blog is not as easy as it sounds. Many companies take to their blog enthusiastically. And in the first few months after start-up, all goes well. But then things tend to tail off. And as businesses mature, the blog is often neglected. The trouble is, your blog is not only the section of your website that demonstrates to your customers that you are up to date
Why your business needs Instagram
FIVE REASONS why your business needs Instagram. There are of course, far more reasons than that to create your Instagram for Business account, but here are the top five we think sell this amazing platform the best. From improving your SEO and reinforcing your brand online, as well as offering retail shopping posts, adverts and multi-media options for posting, Instagram is moving from strength to strength for so many good reasons. To find out why, read more on our full blog post.
Why copywriters make sense
Social media marketing and copywriting are like a horse and carriage. You can’t do one without the other. Picture the scene. It’s your wedding day. The sun is shining, the champagne is cooling and you’re about to walk into life’s next chapter. No expense has been spared, even though lots of kind friends and family offered to pitch in, in order to shave off the budget. Just take Cousin Joan’s offer to knock up a wedding cake, and Uncle Frank’s offer for your to borrow his ‘classic’ car. How could it possibly go wrong?