FIVE REASONS why you need a social media manager
FIVE reasons why you need a social media manager
The majority of business owners recognise the value of having a strong social media presence online. They often give the same three reasons as to why they’re not putting as much time and money into their social marketing.
- I don’t have time to update my accounts
- I can’t keep up with all the new developments
- I don’t know what makes a good tweet or update
We hear you loud and clear! We’ve all been there. In the world of social media, things change really fast. As soon as you get your head around one social media channel, the company shifts the goal posts and you’ve got to learn it all from scratch.
Another common problem is that just as you learn how to construct the perfect update for your social site, everyone starts talking about how that platform is yesterday’s news. Finally, trends chance like the wind. Photos and quote posts are very 2012. These days you need to be up to date with your video editing software instead.
1#Developments and rule changes in social media happen REALLY fast
In the world of social media, nothing ever stands still. Facebook alone has altered the parameters of its algorithm several times over the past 12 months. Timeline competition rules have also changed dramatically – not just once, but TWICE. It’s enough to send you running back to print media for ever. But as social media continues to expand throughout the world, it’s clear that that would be a mistake. Instead, why not simply hire a social media manager to take care of things? Hiring a team of experts who live and breathe social media helps you to avoid the frustration of staying current on the latest dos and don’t s and keeps your social channels running smoothly so you’re free to run your business.
2#Managing social media accounts properly takes a lot of time
According to research by customer relationship management vendor Constant Contact, small business owners spend as much as 33 hours a week (please make this a details here link http://blogs.constantcontact.com/product-blogs/social-media-marketing/social-media-time-saving-tips/) on marketing activities. That’s equates to one full-time employee! With this in mind, it’s clear that outsourcing social media is the way forward for anyone who wants to make the most of their social impact, without relying on already pushed-for-time staff (who probably won’t do the job properly).
3#There’s much more to social media management than just posting
Of course, you might be of the belief that managing a social media channel is just about typing a few updates and tweets. Easy peasy, right? Sorry to spoil the illusion but lot more goes into it than you think. Here’s just some of what needs to be taken into consideration for managing an account:
- Creating an editorial calendar (either weekly or monthly)
- Writing the perfect update, sometimes within a strict character count
- Responding to messages left on your timeline
- Replying to private messages from customers
- Engaging with other thought leaders in your industry
- Finding and sharing interesting content
- Frequent daily monitoring of the account to quickly respond to followers
- Regular analytics reviews to determine the best content to post, what time of day to post it etc
You’re probably already breaking out into a sweat at the thought of it. Now try multiplying all those tasks by the number of social media channels you have (or want). It’s easy to see how the time wracks up.
4#You don’t have to be on ‘social media call’ 24/7
Ultimately, having someone else watching over your channels around the clock is a huge benefit. Customers and potential customers can pop up with comments or questions at any time of day and when you hire a social media management team you can relax in the knowledge that when you’re away from your computer you don’t need to worry about what’s happening on your Twitter or Facebook timeline.
5#You’ll have more time for your actual business!
But perhaps the biggest benefit to outsourcing is peace of mind. Many business owners say that the key to success lies in entrusting tasks to people who are experts in the field. When it comes to social media, it’s hard to stay on top of the mass of new ideas, especially when you have a hectic business to run. In the end, having a social media management company on board means you’ve got one less to worry, which at the end of the day, is priceless!