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Building an audience on a social media platform these days is a challenging prospect. Not only do many (Facebook particularly) require promotional assistance to get off the ground, but there are [...]

Reach is continually being squashed on Instagram, just as it’s been whittled away on Facebook. Although you can still get twice the amount of stretch on Instagram, and you can maximize your post [...]

‘Facebook what?’ The amount of times we’ve encountered baffled expressions when we’ve mentioned the Facebook P word are too numerous to count. But newsflash – if you don’t have a Facebook pixel, [...]

Getting great organic reach on a platform like Instagram is incredibly satisfying. But it’s also getting more and more difficult to achieve that. Even brands that are killing it on Instagram, can [...]