Great SEO and managing your blog

 In blogging, Facebook, social media

Great SEO and managing your blog

 

Great SEO and managing your blog: SEO and blogging are completely interlinked. No other form of SEO is as important for your off-site, and on-site SEO as blogging. Blogging straddles both areas like no other. It is on-site content creation. It generates new keywords. It can then be shared, and shared again, depending on how good the content actually is.

Why keeping your blog updated is crucial

Creating and maintaining a well-managed blog is not as easy as it sounds. Many companies take to their blog enthusiastically in the first few months after start-up. But then things tend to things tail off as their business matures. The trouble is, it’s time consuming. And, your blog is not only the section of your website that demonstrates to your customers that you are up to date

What does a blog contribute to a website?

The blog on your website is a notice board for the news and views of your company and industry. Blogging shows your customers or clients and competitors that you understand your profession. The state of your blog shows it’s important to you and that you follow the trends. Your blog shows visitors that you keep up to date on all the latest developments. And, it shows them that you are organised enough to ensure that your website reflects that.

Is a blog good for SEO?

The short answer is yes. Blogging is essential to the SEO of your website. In fact, blogging is the only form of SEO that can truly be called both on-site and off-site. This is because the blog sits on your website. But it’s also because your blog and the kind of blogging you do, creates great content which can then be shared on social media. Each blog you write adds a page of text and information to your website. The new content shows Google that your website is regularly updated – and it increases the number of keywords on your site.

That content can then be shared and promoted over social media, which means people click on your blog, and share your blog with their friends. This increases the number of visitors to your website. The number of visitors to your website in turn increases the speed of your indexing in Google. There are of course lots of ways to write your blog to increase it’s SEO capabilities – but that’s another blog J

How often should I blog?

As often as you can. A daily blog is perfect. A weekly blog is acceptable. Anything less than that is less than ideal. Remember that a website with 50 pages or more is much more favourable to Google than a smaller site. So, the more original content you add, the better.

What happens if my blog doesn’t get updated?

It looks bad. If you were searching for a service or product and you visited a website where gthe blog hadn’t been updated for six months, you’d make a presumption about that company. You’d think: perhaps they aren’t organised enough to provide me with what I want. Perhaps they aren’t as up to date with the latest techniques or services as other businesses. Or worse, perhaps the company is in trouble. I won’t bother with this. And on top of that, Google would recognise that your site had not received any new content for quite some time. That would make your site less relevant in searches.

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