3 reasons why you need a professional copywriter

 In Blog, Facebook, Website Design

3 reasons why you need a professional copywriter

 

Professional copywriter: Picture the scene. It’s your wedding day. The sun is shining, the champagne is cooling and you’re about to walk into life’s next chapter.  No expense has been spared, even though lots of kind friends and family offered to pitch in, in order to shave off the budget. Just take Cousin Joan’s offer to knock up a wedding cake, and Uncle Frank’s suggestion that you save a few bob by using his ‘vintage’ vehicle.

Reasonable suggestions but you decided to pass. Why? Well, despite Cousin Joan’s culinary expertise and Uncle Frank’s banger supercar, when it came to your big day, there was no room for mistakes.

You should apply the same rule when it comes to the copywriting for your business. Just like you didn’t entrust Cousin Joan with your six-tiered masterpiece, you shouldn’t trust just any Tom, Dick or Harry to do your copywriting, and here’s why…

1# Accuracy in online content is vital

A professional copywriter needs to have an outstanding grasp spelling, grammar, sentence structure and punctuation. By outstanding, we mean 99.9 percent perfect 99.9 percent of the time. They also need know when to follow the rules of English perfectly and when it’s okay to deviate a little in order to craft something appealing for the reader.

Let’s face it, nobody wants their press release to be the one that sends the journalists to sleep. It needs to be punchy, brand relevant, and you also want the journalist to use as much of the provided text as possible. In terms of your blog, Don’t forget that Google sees everything. Google monitors your content for relevant keywords. It checks for quality content too. If your blogging grammar is rusty or your sentence construction is poor, the algorithm will know…

2# Professional copywriting is a trained skill

If you were handed a canvas and some watercolours, would you be able to paint a picture of the landscape from your office window? If you were a practiced watercolour artist, probably. If not, unlikely. Writing is the same. It takes skills, the kind of skill that results from years of practice and firsthand experience.

Just because a person knows how to string a sentence together, it doesn’t mean they know how to write engaging and informative copy. The language of your content is essential. It must appeal to your audience. Furthermore, it must bag you the much-needed publicity you need for you business.

 3# Writing high quality content is time consuming

When you’re running a business you don’t have time to do everything yourself, or to check up on everything your employees and contractors do. Your time is valuable and effective writing is a time-consuming task. By hiring a professional copywriter, you’ll be able to focus on other tasks, while the writer does what he or she does best, write.

Professional Copywriter Services Suffolk

If you need additional help with your business copywriting, contact us today. Seensocial offers a range of services, from blogging and social media content, to writing press releases and marketing materials. Our expert writers can also delivery the content in whatever form you prefer. We also provide SEO services with all our blogs. Furthermore, we upload them, source and optimize images, add all appropriate tags, headers and links.

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